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Google is Killing AI Content
Here's why you should care
I’m calling it - AI content is bullshit, and you will not be able to hold the results you’re seeing with your SERPs for long.
Let me explain.
Ever since chatGPT and AI-driven content writing tools have entered the space, there’s been a swarm of content on the internet, and it’s only getting worse and worse.
Eventually, Google will punish these writers for it - as it did in March - by traffic-throttling not just your AI-written content, but your more thoughtful content as well.
And it’s not worth it.
@neilpatel’s article covering this topic is insane, and it only drives home my point further:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21c1d2d7-0b98-4228-98ad-830b80d44bc5/image.png?t=1716314877)
Click here to read the article:
There’s a few different things that are fundamentally wrong with AI-gen content:
Clear-cut plagiarism
Lack of communication
Quantity over Quality
Loading Google with un-related articles left, right, and center
Any good article contains:
A great structure and flow
A human’s proper thought process
Imperfect
Time is factored in and you can tell
You can tell with just a glance whether a certain piece of content is written by AI. But some people still like to give AI credit.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abf9c2c7-85c5-4713-b967-cb3b5da75aa8/image.png?t=1716315471)
While some are super cautious with it:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a8fee6a-551b-41c6-9ae1-a5f6c742d77e/image.png?t=1716315572)
Some even got caught in the crossfire:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a9e4d8ab-e845-441a-95cb-ab306b2cfa35/image.png?t=1716315554)
In the end, we all know that Google is going to rank helpful content. That’s all it has ever been about.
For all we know, AI-content does NOT work. Pursue at your own risk.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e9ca1ca-7046-4e51-b544-11e7860331ae/image.png?t=1716313835)
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