Google is Killing AI Content

Here's why you should care

I’m calling it - AI content is bullshit, and you will not be able to hold the results you’re seeing with your SERPs for long.

Let me explain.

Ever since chatGPT and AI-driven content writing tools have entered the space, there’s been a swarm of content on the internet, and it’s only getting worse and worse.

Eventually, Google will punish these writers for it - as it did in March - by traffic-throttling not just your AI-written content, but your more thoughtful content as well.

And it’s not worth it.

@neilpatel’s article covering this topic is insane, and it only drives home my point further:

Click here to read the article:

There’s a few different things that are fundamentally wrong with AI-gen content:

  • Clear-cut plagiarism

  • Lack of communication

  • Quantity over Quality

  • Loading Google with un-related articles left, right, and center

Any good article contains:

  • A great structure and flow

  • A human’s proper thought process

  • Imperfect

  • Time is factored in and you can tell

You can tell with just a glance whether a certain piece of content is written by AI. But some people still like to give AI credit.

While some are super cautious with it:

Some even got caught in the crossfire:

In the end, we all know that Google is going to rank helpful content. That’s all it has ever been about.

For all we know, AI-content does NOT work. Pursue at your own risk.

chatGPT

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