Facebook's Hypercasual Gaming Market Is Making BIG Bank💰

I’ve been a Farmville boy for the better part of my life. All these town builder games may come and go, but the age of Zynga and Facebook partnering up to build great, addictive games will always be a sacred memory to me.

I guess I was missing my spirited youth today when I mindlessly scrolled through the Facebook Gaming section. So. Many. HyperCasual Games.

I did the math on them, and safe to say, I’m losing my sleep tonight

So there’s this stupid game called Spear Hero. It’s where you fight another opponent, throwing spears at each other until one of you falls to your death.

Simple game, simple mechanics, no multiplayer (although the game gives you the illusion that it is)

And it is SOOO addictive!! Not fun, but addictive.

Like any sensible adult in their 20s who realizes they’re being pulled into a lazily-made game that’s targeted towards 49-year-olds with a knack for clicking every ad they see, I did what I had to….. I played it for two more hours

And then I did some research. Spear Hero is a HyperCasual game that has 287,000 active players!!

This is not surprising since Facebook Gaming brings around 700 million active users. Monthly. Largest social network in the world for a reason.

A big portion of the Facebook Gaming market consists of senior users aged 30-49, approximately 65% of whom reported using Facebook for gaming-related activities.

And we know how quickly the more mature members of Facebook’s audience click and respond to ads.

Spear Hero makes popup ads after each play, and this is their primary revenue source.

The ARPU (average revenue per user) on Facebook Gaming is $5

Let’s stay on the conservative side for this experiment and call it $2 ARPU

At over 287,000 players, Spear Hero has made over $500,000 in ad revenue from its stupid game.

And that ladies and gentlemen, is some quick napkin math for a sleepless night - HyperCasual games are taking over Facebook Gaming, and for a few reasons:

• They’re able to set up and go Live really quickly

• Require less upfront manual effort and maintenance

• They make good Ad revenue for your team.

In short, Hypercasual games suck butt. But they are really good at hijacking your brain, and making you stick around for long enough, making them big money in the process.

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