Myntra Use The "Them Vs Us" So Perfectly In Its Latest Campaign

I love the latest @myntra End Of Reason campaigns.

Simple use of an “Us vs Them“ theme, only make “Them” win.

You can see Karan fighting @advani_kiara and @iamsrk to prevent everyone from finding out about Myntra’s latest sale, and getting access to the “killer looks“ that make them THEM.

Let’s do a little breakdown

Context: Every year @myntra launches an End of Season sale (cleverly branded End of Reason Sale), and it absolutely crushes it every year.

This year was no different.

Myntra does a brilliant job of creating anticipation, with Karan’s little JCB stunt

And just when you think it’s only Karan for Myntra this year, @myntra pulls out a couple ads with @advani_kiara:

This is where Myntra really gets into the “Us Vs Them” game.

The status game.

“We cannot let THEM become US, because then no one will pay attention to US”

They reinforce this idea by bringing in @iamsrk 

And they do it in such a playful way, that no one takes offense, and everyone gets to take part in the game. Brilliant.

I wish more brands did this

@wholetruthfood does a really good job with such ads.

And it’s refreshing when companies do these stunts instead of your usual plain-jane ads.

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