Ola CEO's Fight Over Pronouns - Let's Talk

So earlier today, Bhavish Aggarwal - CEO of OLA - went on a LinkedIn rant stating they will be moving out of Microsoft Azure due to Linkedin’s censorship of Bhavish’s post on “pronoun illness”

This is a stupid email, but read on for some brain rot

First things first - I think we can all agree that this is not about pronouns or Azure or Linkedin - it’s about Krutrim

Krutrim is Bhavish’s latest product under the OLA blanket, and it is a chat-GPT alternative in its simplest form

Krutrim was introduced by OLA in December last year, and it is a really good model that can build itself into something amazing as more and more people start using it.

So how does Krutrim tie into our Bhavish vs LinkedIn fight here? Let’s take a look at the fight itself to understand what’s gone wrong

A couple days ago Bhavish tried out LinkedIn’s AI application, and it returned something juicy.

Our hero retaliated really quickly

Also, thanks a lot to @pamphlet_in for this deleted tweet.

Yep. deleted. LinkedIn deleted this tweet by Bhavish, so Bhavish made another post.

And this time it didn’t end in just an exchange of verbal blows.

Bhavish took to LinkedIn and publicly stated that OLA would be moving its entire cloud infrastructure from Azure (because Microsoft owns LinkedIn), over to its own cloud CRM AI tool - Krutrim.

The internet explodes.

Everyone’s talking about Krutrim - because no one knows what it is

And THAT is the true winner in this whole Fiasco

Do I think Bhavish will flip over the entire deal with Azure (worth over a hundred crores) just to stick it to Microsoft? Probably not.

But he used it brilliantly to move users to get aware about Krutrim - and I think that was the end goal.

Krutrim as an AI-based chatGPT alternative needs a lot of data to work on, and Bhavish knows this.

He cleverly created a tactic to move users to try out Krutrim.

And that’s just how marketing works sometimes, I guess :)