3 Cool Marketing Tricks I Picked Up This Morning

Not into writing a lot on Sundays, so here you go - three nifty little marketing lessons I picked up while doom scrolling this morning :)

Hubspot Gives UTM Builders A Jetpack

Anyone building UTMs knows how difficult it is to create a UTM tag that doesn’t collide with your 100,000 other UTMs - and changing a pre-existing UTM? God forbid you open the Pandora’s box on that one.

Luckily, Hubspot has found a way to solve this - simple unique identifiers for each UTM campaign. 

Instead of stressing over manually making sure your UTM tags aren’t being confused, you can simply create your campaigns on Hubspot, set up UTM parameters from the app, and Hubspot will add a unique identifier to the entire campaign.

So any changes you make to the campaign afterwards will not have an impact on how the tags are being tracked. Unified Data all the way

Companies Can Now Contact You Without Knowing Your Number

A LinkedIn user put up a post talking about how myFrido targeted him on his personal WhatsApp number, without ever having collected his contact information (or consent)

It’s not new that emails can now be identified without users having to ever sign up on a website, but phone numbers was something new, so I did a little digging.

And apparently, it isn’t illegal, or new, for your data to be used to contact you without you providing a company the information. I know, more annoying ads, bummer :)

Nitro Commerce (or Nitro) uses its “patent pending“ identity identification technology to pin point who’s lurking around your website, and then use WhatsApp API to send out product promotions to these contacts, all without having collected any of your information.

PRetty nifty huh? Tools like Rokt, Klaviyo, and Elastic Path already make use of this technology, and I’m sure myFrido is using one of these, but it’s nice to know your data is no longer in your control :)

Colgate’s Mouthwash Might Kill You, But Hey, Don’t Say They Didn’t Warn You

Straight to the point, no fluff: Colgate’s toothpaste states that they “Fight Germs“, while their mouthwashes say they “Kill“

While LinkedIn went all crazy talk with how you want to use these power words to convey emotion and the choice audience, it’s really much simpler than that (reality often is)

I did some reading on this:

Toothpaste contains flouride and silica to remove food and strengthen enamel, while Mouthwashes contain antiseptics that work to remove bacteria from your teeth.

So toothpaste "fights" germs that cause cavities, and mouthwashes work to "kill" bad bacteria (sometimes even the good ones)

When the good bacteria die, you increase exposure to a few dangerous elements, sometimes even cancer

But hey, Colgate did say they “Kill bacteria“ so you can’t really complain, much less sue them for it

Important lesson in marketing right there - Choose your words very carefuly, you might have to defend what you write :)

Well that’s about it for today, I’ll see you guys tomorrow, as promised :)

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